We believe that natural light and beautiful views unlock better living. That’s why we craft windows that bring more light, safety, and inspiration to every home—even where others hesitate to try. Through master craftsmanship with locally sourced wood, courage, innovation, and an end-to-end approach, we co-create with our customers and partners and push the boundaries of what’s possible. We offer more than wooden windows: we set the standards of window architecture and open views.
Our refreshed brand identity reflects who we are now: the category expert in wooden windows where technical excellence, design aesthetics, and sustainability converge. We remain committed to premium window quality, natural materials, expert consultancy, and long-term relationships with partners and investors—with a clear ambition to continually raise the bar.
Our Joinery business unit has been renamed to Window Architecture. The new identity is defined by a velvet green as our signature color, and the logo features subtle wood grain lines embedded in the letter “M”—a contemporary expression of our connection to nature and to wood as our core material. We’ve also updated our slogan, which now clearly states: Opening your horizons
Where you’ll notice the change first: across our digital channels and presentation materials, where we are rolling out updated visual elements. Email signatures and our web presence will be among the first to reflect the new identity. For a period, you may still encounter materials in the previous look, as we are managing the transition responsibly and in phases.
M Sora Window Architecture is part of the M Sora Group, where we connect community. As a group of connected yet operationally distinct units, we pursue the mission of long-term development and the security of our employees, shareholders, and cooperative members—strengthening sustainable development and the broader community. We believe in connecting communities.
